Ironwood Capital

Identity design Logo UI/UX Web design

In the dynamic world of private equity, where trust and confidence are paramount, Ironwood Capital emerges as a beacon of stability and success. Tasked with the challenge of refining its brand and digital presence, I undertook a transformational journey, reshaping Ironwood’s image into one that exudes clarity, confidence, and professionalism.


I approached the project with a keen understanding of the firm’s values and aspirations. The result is a brand identity that commands attention while instilling trust. Every element, from the sleek logo to the sophisticated color palette, reflects Ironwood’s commitment to excellence and integrity.


Gone are the cluttered visuals and outdated aesthetics. The new website offers visitors a streamlined and intuitive experience. Navigating through the site feels effortless, with every click guiding users on a journey of discovery and engagement. The interface, marked by clean lines and crisp typography, conveys professionalism and sophistication at every turn.


Beyond aesthetics, Ironwood’s website is infused with functionality and purpose. From informative resources to interactive features, every aspect serves to enhance the user experience and deepen connections with clients and stakeholders. Whether accessing investment insights or exploring career opportunities, visitors to the site find themselves immersed in a world of possibilities.


The redesigned identity not only reflects Ironwood’s unwavering commitment to excellence but also sets the stage for future growth and success in the competitive landscape of private equity.

Ironwood Capital ā€“ A brand and web refresh for an alternative investment specialist.

Hi Iā€™m Chandler šŸ‘‹

My experience in product and brand design helps me to solve complex problems, tell interesting stories, and create compelling experiences.

When I am not designing, you can catch me on my mountain bike shredding intense peaks, or in the salty sea surfing mediocre waves.